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Birth Business Club Masterclass
Week 1 - WHY?
Welcome
Your Ideal Client Avatar (5:45)
BRAVING for Midwives (7:03)
The Wheel of Life
Strengths & Weaknesses (2:06)
The Drama Triangle (8:48)
Core Desired Feelings
Gaining Clarity
Week 2 - WHAT?
Your Brand Kit
Picking the Right Logo (6:56)
The Perception Map
Copy Creation
Creating a Strategy Canvas
The Middle Way
Your Sacred YES & Holy NO
Week 2 - WHO?
The ABC’s of Management (13:04)
Ask a Friend
Belonging to Yourself
A Practice Audit
Setting BIG Boundaries
Defining Your Bliss
Week 4 - WHERE?
Website Creation Strategy
Location, Location, Location
Social Media Identity
Building YOUR List
Marketing for Midwives
Clinical Boundaries
Your MAP to Business
Week 5 - HOW MUCH?
Market Share (2:11)
Price Point (2:13)
Profit Picture
Income Projection
Expense Budget (1:43)
Leveraging Social Media
Financial Forcasting
Week 6 - HOW?
Time Management
Delegation
Work / Life Balance
Big Bad HIPAA
Mission Statement
Visioning the Future
Strategic Planning
Work / Life Balance
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